The Cincinnati Enquirer

The differences between Lazarus at Fountain Place and at the retailer's West Seventh Street store will be marked:

• Size: The new tri-level store will be 184,000 square feet, compared with 814,000 square feet at the old store which extended over 6 floors.

  First floor of Fountain Place Lazarus | ZOOM |

• Selling space: The Fountain Place Lazarus will deploy 150,000 square feet for merchandising; the West Seventh Street store used almost 500,000 square feet of selling space. Though smaller in size, the new store's merchandise will be more efficiently displayed and its mix designed to serve downtown shoppers.

• What shoppers won't find: Space-eating furniture and electronics departments or restaurants.

• First floor: The 51,000-square-foot ground floor will be devoted to high-profit-margin women's cosmetics and accessories, along with intimates, jewelry, juniors apparel and women's shoes.

• Second floor: Men's, children's clothes, plus-size women's apparel.

• Third floor: Housewares and more women's apparel. The setup is designed to get women -Federated Department Stores' largest market segment - to travel the entire store. A mammography center will also be situated there.

  CHANGING OF THE GUARD
  NEW STORE TO LURE 21ST-CENTURY SHOPPERS
  HISTORY