SMALL BUSINESS DIARY
PNC session will focus on marketing

Sunday, October 4, 1998

BY JOHN ECKBERG
The Cincinnati Enquirer

How to increase sales, separating your company's product from the pack, building referrals, pricing for profit and defining target markets will be topics at PNC Bank's "Effective Marketing for Small Business" Oct. 9.

The seminar from 7:30 a.m. to 12:30 p.m. at the PNC Center, 201 E. Fifth St., 6th floor, will be led by Mel Gravely, president of Infrastructure Services, a civil and structural engineering company based in Roselawn.

The cost of the seminar, $69, includes a continental breakfast and a "Marketing for Small Business" workbook.

"The seminar is designed especially for business owners interested in gaining a better understanding of marketing concepts and practices that can lead to greater awareness of their company's market and increased sales," said Jim Atteberry, PNC's business banking market manager in Cincinnati.

Mr. Gravely serves on the board of Downtown Cincinnati Inc. and the Greater Cincinnati Tall Stacks Commission. For more information and to register, call 651-8950. Registration will be closed Oct. 7. PNC Bank Corp., based in Pittsburgh, is one of the largest diversified financial services organizations in the United States.

SCORE Web site offfers Y2K advice

The Service Corps of Retired Executives (SCORE) offers a feature on its Web site (www.score.org) for business owners worried about the year 2000.

The feature provides articles, resources and links to information to help companies determine whether the Y2K bug will harm operations. The Web site has an overview of the Y2K bug, tips on contracting with a Y2K specialist and links to the U.S. Small Business Administration Y2K resource pages.

SCORE, formed in 1964 as a non-profit association dedicated to entrepreneur education and the growth of small businesses, provides no-fee business counseling on a variety of topics.

In other SCORE news, John R. Campbell was elected SCORE chairman for Greater Cincinnati at the group's annual meeting in September. Mr. Campbell joined SCORE in 1992 after retiring with 34 years of service with GE Aircraft Engines as the general manager of customer service and produce support department.

Business bookshelf

From The Founding Fathers on Leadership: Classic Teamwork in Changing Times by Donald T. Phillips (Warner Books; $14): "Even though you may have private worries, maintain an outward optimism and hopefulness. Even with a series of defeats, you may be victorious in the long run. Keep your eyes and ears open for the time you may have finally turned the tables on the competition."



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