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E N Q U I R E R   B U S I N E S S   C O V E R A G E
Wednesday, March 17, 1999

Dow cracks 10,000, retreats


Milestone came, went in a minute

BY URSULA MILLER
The Cincinnati Enquirer

        The Dow Jones Industrial Average topped the historic 10,000 mark Tuesday but finished the tenuous trading session 28.30 points lower at 9930.47.

        “I was excited to see it,” said Dan Seiver, an economics professor at Miami University and writer of a financial newsletter. “It was a historic moment but it was just a moment, a single, historic moment.”

        Literally. The world's most widely watched stock index hit 10,000 at 9:50 a.m. before peaking at 10,001.78 at 9:51 a.m.

        Prescription drugmaker Merck & Co. led the Dow's 13 advancers. But losses for just over half of the 30 stocks in the Dow dragged down the index. American Express Co. lost the most. Coca-Cola was unchanged. Cincinnati-based Procter & Gamble gained 25 cents to close at $91.933/4.

        This millennium milestone for the Dow is the latest historic event for the index, following an unprecedented four straight years of double-digit percentage gains. The Dow passed 9000 slightly less than a year ago.

        “It is a big psychological event,” said Eva Gilkey Booher, a portfolio manager at Bartlett & Co. “Who would have ever imagined 10,000 five years ago? People would have thought you were crazy.”

        The Standard & Poor's 500 Index tracked its more narrow blue chip counterpart Tuesday, notching a new intra-day high of 1311.11 before closing less than a point lower at 1306.36.

        Technology stocks advanced meanwhile, but they were unable to post new highs.

       



DOW AT 10,000
- Dow cracks 10,000, retreats
Today's latest update from Associated Press
Investors trying to keep focused
Q & A: How crests can affect investing
Brand-name companies lead rally
P&G has helped drive index
Brokers cheered, then went back to work
What is an index?
First-day close in 1896 was 40.94
Making 200 - now that was a leap

Fifth Third in no rush for mergers
Oil of Olay's new line says it with flowers
PETA to cease fire on Pepper
Sale helps firms expand
Service Merchandise forced into bankruptcy
European Union in crisis
INDUSTRY NOTES: MEDIA & MARKETING
PEOPLE ON THE MOVE
TRISTATE BUSINESS SUMMARY
TRISTATE MARKET SPOTLIGHT


 
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