Thursday, March 25, 1999
Tips for picking out prom dresses
Sheryl Berk, author of the new book The Ultimate Prom Guide (HarperCollins; $8.95) offers the following dress shopping strategies:
• For inspiration, tune into Fashion TV, E!'s fashion forecasts, MTV and VH1 fashion specials to see what the top designers are showing.
• Watch awards shows and observe what the stars are wearing. Designers such as A.B.S often will create affordable knockoffs within weeks.
• If you love the look of retro Hollywood (Audrey Hepburn, Grace Kelly, Marilyn Monroe) tune in to old movie channels or rent videos. Books or old family photos are a good bet for tracking down authentic looks from the 1920s, '30s and '40s.
• Look through magazines and create a clip file of the looks you like, everything from shoes to bags to beaded tiaras.
• Do your homework. Research prices and styles, ask questions and see what works best for you through trial and error.
• Practice the buddy system. Ask a friend, maybe even your mom, to come along to give you an honest opinion as you browse for a dress.
• When shopping, wear comfortable shoes and clothes that are easy to get in and out of. Bring a pair of heels with you to try on with dresses.
• Don't feel pressured to buy the first gown you find. Look around and compare prices. If you love it, ask the salesperson to hold it for you for a day or two so you can make sure it's the one.
• Be as specific as you can when speaking to a salesperson about what you are looking for. Describe the cut, color and fabric you like. Bring magazine photos, clippings or whip up your own sketches.
• Try on lots of different dresses and take Polaroids if you can so you can look at the dresses later. Give yourself a few weeks to find just the right dress, because most people begin to lose perspective after trying on more than six or seven dresses in one day.
• If you are ordering a dress through a catalog, make sure to give accurate measurements or have a seamstress or salesperson measure you.
— Reon Carter
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On the prom dress prowl
Tips for picking out prom dresses
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