Saturday, April 10, 1999

Newspaper boxes to be 'corralled'

$10K plan organizes advertising racks, too

The Cincinnati Enquirer

        SPRINGDALE — City council has approved an ordinance regulating the placement of newspaper boxes and real estate and job advertisement racks within Springdale.

        The ordinance was approved this week in a 7-0 vote.

        Councilwoman Marjorie Pollitt said the measure will be “an advantage to both advertisers and the city.”

        Officials began looking into the placement of the boxes “because of their growing number and lack of any control over how they were being chained to utility poles, or where they were placed in relation to sight distance,” City Administrator Cecil Osborn said.

        Under the plan, the city will pay about $10,000 to construct eight separate “corrals” to enclose the various news, real estate and job placement publication boxes.

        The corrals will be located in the public right of way, mainly near bus stops and pedestrian walkways.

        According to a report by the city planner, five publishers have been using 17 racks in 13 locations across the city.

        Under the proposed ordinances, vendors interested in placing a box or rack in the city will have to pay a $5 application fee and adhere to a city policy regulating the appearance of the boxes. If the boxes or racks become rusted or unsightly or remain empty for an extended time, the city will confiscate the box until its owner makes the necessary changes.

        The plan is similar to one in Coral Gables, Fla., a community of 40,000 near Miami.

        The corrals were described as 3-by-8-foot enclosures with 3-foot fencing. The material is “ornamental, wrought iron-looking steel” and box es could be attached in a “uniform and consistent manner,” officials said.

        With eight locations for the boxes, the city will pay about $10,160.

        The plan won't necessarily affect newspaper boxes owned by The Cincinnati Enquirer and The Cincinnati Post, said Joe Roper, single-copy manager with the Enquirer.

        Because of a joint-operating agreement, the Enquirer oversees placement, maintenance and distribution of both boxes. “The majority of our boxes within the city are on private property,” Mr. Roper said. “However, if there is an opportunity for us to take advantage of this and sell some papers, we will.”


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