Friday, April 16, 1999

Web ad sites go to top

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The Associated Press

        NEW YORK — In a first by major Internet search engines, AltaVista.com will offer advertisers the chance to have their Web sites listed at the top of search results, causing concern a valuable tool to sift through the Web might be compromised by commercial pressures.

        The paid links will appear when an AltaVista user searches for information using any of about 500 initial keywords — including computer. The bracketed notices will be marked as paid for by advertisers, although it's unclear how prominent the disclosure will be. The program is expected to begin Monday.

       

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Web ad sites go to top
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