Wednesday, April 21, 1999
INDUSTRY NOTES: MEDIA & MARKETING
Campaign urges organ donations
BY JOHN ECKBERG
The Cincinnati Enquirer
MacConnell Marketing Communications delivered an advertising campaign for Lifeline of Ohio, an organ-procurement organization that serves central and southeastern Ohio and northern West Virginia. The public education campaign, which coincides with National Organ and Tissue Donation Awareness Week, will continue through May. The effort to increase positive awareness about organ and tissue donation recognized families who participated in donation programs.
“The campaign delivers our message in a most creative, attention-getting respect,” said Linda Jones, Lifeline of Ohio's chief executive officer. “We needed to explore fresh, new ways to let people know how important it is to tell families about the decision to become organ and tissue donors. MacConnell Marketing Communications' concept has accomplished exactly that.”
Glen Eagle lands Sara Lee account
Glen Eagle Marketing Inc., a marketing agency with offices downtown, in Mount Crawford, Va., and Chicago, has been selected consumer promotion agency of record for Sara Lee Bakery. The Chicago office was opened to support Chicago-based clients, including Sara Lee.
The agency will be responsible for consumer promotion, sample programs and product-introduction promotions. Glen Eagle Marketing specializes in developing and executing strategic advertising, consumer promotion and marketing programs for national brands in consumer packaged goods and over-the-counter pharmaceutical industries.
Local Web site focuses on nightlife, sports
Cincinights.com is a one-stop Web site that went live this month with information on Cincinnati bars, restaurants, movies, clubs, sports and nightlife. The site was created and maintained by Bits N' Bytes Web Development, a Clermont County-based Web development company founded in September. Cincinights.com is sponsored by WKFS-FM (107.1) and the Cincinnati Sport and Social Club, a club of young professionals who are also sports and leisure-time enthusiasts.
The site will allow users to rate their experiences with various establishments, provide a weekly e-mail update to registered site users, and sponsor a weekly contest offering tickets and prizes. The site has logged more than 21,000 visits since it opened April 1, said Sal Cincotta, owner of Bits N' Bytes.
Maxxmedia+events promotes documentary
Maxxmedia+events, a subsidiary of Cincinnati-based Toast and Post Inc., a media and live events company, was tapped to promote and sell a video documentary of The Bobs Live @ The 20th Century. The live concerts were recorded in Cincinnati to benefit the Oakley Community Food Pantry.
Ohio bankers prepare for Y2K
Ford hitches up with Ky. Speedway
Northlich Stolley LaWarre on 100 list
Daughters day includes breakfast
Elder-Beerman says earnings, outlook up
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INDUSTRY NOTES: MEDIA & MARKETING
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