Wednesday, May 05, 1999
INDUSTRY NOTES: MEDIA & MARKETING
Marketing firm wins contract
BY JOHN ECKBERG
The Cincinnati Enquirer
Marketing Developments Inc., downtown, has been contracted by the Transal Corp. of Miami to conduct a feasibility assessment, undertake a naming study and create leasing marketing materials for a mixed-use development on a site in the West Airport section of Miami.
The 22-acre project will include a hotel, office, restaurant and retail cluster. The project comes on the heels of plans to redevelop Plaza Escalon, a retailing and entertainment project on the main avenue of El Salvador, San Salvador. That deal stemmed from a contract with the Roble Group of Inversiones Roble, S.A. de C.V. of El Salvador.
Marketing Developments Inc., based at 231 W. Fourth St., focuses on trends and feasibility research. Marketing Developments' current efforts include development or redevelopment plans for projects in Miami and Orlando, Fla.; Las Vegas; Kansas City, Mo.; San Diego; and San Juan, Puerto Rico.
Monarch Marketing is new HSR client
Monarch Marketing Inc. has named Hensley Segal Rentschler of Springdale its strategic marketing communications partner. The agency is responsible for all marketing, public relations and e-commerce initiatives for the Dayton, Ohio-based provider of product identification and tracking solutions.
The firm must refine marketing strategies and provide an integrated marketing campaign for Monarch, a wholly owned subsidiary of Paxar Corp.
Program to explore marketing on Internet
The American Marketing Association will bring Dr. Charles Madden to a luncheon at 11:30 a.m. May 21 to discuss three paradoxes of the Internet and how those paradoxes will play out for marketers of the future. Dr. Madden, vice president of university relations and the Ben H. Williams professor of marketing at Baylor University, will also explore how the virtual community created by computers will impact traditional marketing strategies.
Reservations for the event at the Gregory Centre, 601 E. Pete Rose Way, must be made by May 19 by calling 784-2373.
Refer conventions here, bureau asks
The Greater Cincinnati Convention and Visitors Bureau wants to bring 'em home. The bureau is launching a new marketing campaign to encourage residents to refer meetings and conventions to Greater Cincinnati and will be offering trips, recognition and awards for successful participants.
“We are asking Cincinnatians to serve as liaison between their professional organizations and the bureau,” said Gayle Harden-Renfro, communications director for the bureau.
She said the 778 conventions held in 1998 provided the region with an economic boost of $278.6 million. To obtain a “Meeting People” referral brochure, contact the bureau at 632-5378.
LCA Vision picks SCS as agency
Strategic Creative Services has been appointed agency of record for the development of corporate messaging, branding, strategies and advertising for LCA Vision Inc. LCA Vision Inc. is a locally based national company that is a leader in laser vision correction surgery. SCS is the strategic advertising partner for LensCrafters during its eight-year growth to 500 stores nationwide.
SCS, based in the East End, was also responsible for the recent successful national television campaign for 1-800-CONTACTS.
LPK helps students link design, branding
Teaching how graphic design can enhance branding is the thrust of an initiative of Libby Perszyk Kathman at Northern Kentucky University, as senior design students work on their final project. Employees of LPK helped develop the curriculum and have taught classes ranging from legal issues to presentation skills.
The class brought students to LPK offices downtown for a field trip. Students also observed a brainstorming session to show how a design team creates concepts for clients. The effort was to bring a broad overview of branding, said Mort Libby, chairman and chief executive officer of LPK. “We came up with the idea — thinking that would help ease the transition from art student to successful designer.”
LPK is an international design firm specializing in brand identity for some of the world's best-known consumer brands including IBM, Pantene, Pampers, Max Factor International, Coors, 9-Lives, Valvoline and Nerf.
P&G cited for Internet ad campaign
New Jif peanut butter flavors to go national
Renting becomes workable option
Middletown fixture seeking new office space
Midwest Payment Systems lands supermarket account
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INDUSTRY NOTES: MEDIA & MARKETING
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