Wednesday, May 12, 1999
INDUSTRY NOTES: MEDIA & MARKETING
Riber teams with Bell Wireless
BY JOHN ECKBERG
The Cincinnati Enquirer
Riber Sports Marketing Group, an Anderson Township firm, will be the sports and events marketing consultant for Cincinnati Bell Wireless. The agency will focus on evaluation, negotiation and implementation of Cincinnati Bell Wireless sports and event sponsorship opportunities.
It will also work on development of sales promotion concepts to be integrated into Cincinnati Bell Wireless sponsorship programming.
Riber Sports Marketing is a sponsorship, event and sales promotion development firm that focuses on event sponsorships. Cincinnati Bell Wireless (CBW) is a subsidiary of Cincinnati Bell Inc., which has served Southwest Ohio customers since 1873. CBW provides digital wireless communications services to business and residential customers in a three-state area, including parts of Southwest Ohio, Northern Kentucky and Southeastern Indiana.
Editing firm takes on high-definition TV
Post Production Services (PPS), a commercial editing firm based downtown that specializes in corporate communications and commercial advertising, plans to offer high-definition (HD) television editing capabilities by summer.
The firm showed off its capabilities Tuesday at an open house cosponsored by Fletcher Chicago, Sony's Midwest HD camera specialist.
The new editing capability will occur on a Fire HD system, a process that utilizes technology developed and manufactured by Discreet Logic, which designs and produces digital editing systems from its headquarters in Quebec, Canada.
“We are initially going to focus on the corporate end of the business,” said Rob Smith, editorial department manager at PPS. “We're looking to create presentations and permanent installations at kiosks or corporate audiovisual centers. We'll also be looking at working on long-format projects like documentaries or programs that could play on commercial television or cable stations.”
The agency is currently developing a long-format program for Lexington's Keeneland horse park. “Eventually, when people start finishing commer cials in the HD format, we'll already be the experts,” he said.
St. Anthony Messenger gets new editor in chief
The Rev. Jack Wintz has been named editor in chief of the St. Anthony Messenger magazine by the Rev. John Bok, provincial minister of the Franciscan Friars of St. John the Baptist Province, based in Over-the-Rhine.
Father Wintz, 63, replaces the Rev. Norman Perry, who guided the magazine as editor for 18 years until his death March 1. The Rev. Patrick McCloskey, chaplain and instructor at Roger Bacon High School, has been appointed associate editor. Father Wintz, senior editor of the magazine since 1994, has also been editor since 1973 of Catholic Update, a publication of religious education that reaches more than 500,000 readers monthly. He was an instructor of English literature at Roger Bacon High School in St. Bernard and at Bishop Luers High School in Fort Wayne, Ind., from 1964 to 1972.
The St. Anthony Messenger was founded by the Franciscan Friars in 1893 and has editorial offices on Republic Street in Over-the-Rhine. It has 340,000 subscribers.
Ad cetera ...
Audience Impact Research will research donor opportunities for Arts United of Fort Wayne, Ind., the largest source of financial support for arts in northeast Indiana. ... Hensley Segal Rentschler will be strategic partner for Monarch Marking Inc. An item last week gave the wrong name for Monarch Marking, a wholly owned subsidiary of Paxar Corp. ... Dan Pinger Public Relations is agency of record for a multimedia campaign for LifeCenter, a Tristate organ recovery agency that works with 29 hospitals in Greater Cincinnati, Indiana and Kentucky. ... South-Western College Publishing has acquired Dam Publications, a Houston-based publisher of tax and accounting books. South-Western College Publishing, based in Cincinnati, is a subsidiary of International Thomson Publishing.
AOL makes deals to put Internet on TV sets
Net access called civil rights issue
IRS reform still isn't a reality
Technology Acquisition sold
PNC launches investment services unit
Gold Star top business
Continental, TWA rated best
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INDUSTRY NOTES: MEDIA & MARKETING
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