Tuesday, May 25, 1999
Oxford native back home to lure travel
Visitors bureau director on job
BY JENNY CALLISON
Enquirer Contributor
OXFORD — As soon as she saw the position advertised, Beth Hannon knew that directing Oxford's Visitors and Convention Bureau would be perfect for her.
“They wanted someone with a background in travel and tourism who knew Oxford,” she said. “This is my hometown. I grew up here, but I've been all over the world in the travel business.”
Ms. Hannon, 33, began her duties as executive director in February. Promoting Oxford comes naturally.
“When I was in high school I traveled all over Ohio with the FHA (Future Homemakers of America) talking about Oxford. I have a professional background in destination development, sales and marketing,” she said.
Ms. Hannon has been dean of education, Tristate Travel School, and also has worked as a travel consultant, travel sales manager, and special events planner.
Her career took her away from town, but she wanted to take classes at Miami University and be closer to her parents, who live in Reily Township. Looking at Oxford with a fresh perspective, Ms. Hannon sees a lot of potential for achieving her major goal: to increase the town's appeal as a destination.
“We want to target two new markets,” she said. “The first is the corporate market,” making Oxford the destination for smaller lead ership conferences, sales seminars and annual retreats.
The second potential market is people who would enjoy Miami's many arts, cultural and educational offerings.
“I'm working with the (Miami University) Art Museum and Performing Arts Series to market their events with weekend packages at the wonderful bed-and-breakfasts in town.”
Several developments brighten prospects for other sources of tourism. Oxford is breaking ground on a community park west of town that will contain green space, a nature trail, soccer fields, and baseball and softball diamonds. The facility could attract regional tournaments.
In August, work begins on redesigning uptown Oxford's two small parks. Expanded park space and the addition of a stage will better accommodate outdoor events such as Oxford's Summer Music Fes tival.
Business leaders have taken notice of Ms. Hannon's efforts.
“She's very high-energy, very active in the community. Beth is trying to complement some of the programs that are already in place,” said Daphne Britton, president of the Oxford Chamber of Commerce.
“Beth has taken charge in the short time she's been there,” added David Dumoulin, chamber vice president and business owner.
Soon there will be two more pairs of hands helping Ms. Hannon. The city is interviewing for a director of its Community Improvement Corp. who will be charged with promoting economic development. The Chamber of Commerce board is screening candidates for a part-time director.
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