The Cincinnati Enquirer
Sunday, July 18, 1999 -- Volume 4, No. 199
L O C A L
S P O R T S
B U S I N E S S
W E A T H E R
T R A F F I C
Today's Business
5/3 MARCHES ON ACROSS TRISTATE
        Unlike many of his peers, George A. Schaefer Jr. does not feel compelled to do a monster bank deal to expand his franchise.
Fifth Third, Firstar take different paths to making big money
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Headlines
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National headlines from the AP, updated around the clock.

Business Headlines for  Sunday, July 18, 1999

Browns buck trend of selling stadium name
        Just when it seems that baseball and football stadiums are beginning to look like advertising-covered stock cars, the Cleveland Browns took an odd step backwards.

Bengals' solution for too many commercials: New technology
        Connecting with Bengals fans appears to be a vital mission of Paul Brown Stadium.

Sports bras on verge of faddism
        NEW YORK — When Brandi Chastain shed her jersey after her World Cup-winning kick last weekend, she showed the United States that she had more than its support.

TIPSHEET
        People vote with their feet, the saying goes, and some of those feet are choosing Cincinnati.

Style cycle good for business
        Business milestones sometimes bring an introspection that in turn can offer a look into the future for the company and others in a similar line of work.

Do your homework when buying a franchise
        Think of franchising like riding a bike with training wheels. A successful franchisee is a business owner who has a strong entrepreneurial streak but doesn't want to go out totally on his own. He's looking for guidance and support in opening and operating a company.

SMALL-BUSINESS DIARY
        Through the end of 1999, the National Opinion Research Center at the University of Chicago will be polling 6,000 executives at businesses with fewer than 500 employees.

PRICIEST HOMES
        The top residential real estate transfers in Greater Cincinnati, compiled by Transamerica Intellitech Inc.:

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