Tuesday, October 05, 1999
P&G gift to expand health meet for women
BY SUE MacDONALD
The Cincinnati Enquirer
Cincinnati's Speaking of Women's Health (SWH) conference will expand to 20 other cities in 2000 because of a $1 million sponsorship to be announced this morning by Procter & Gamble Co.
The conference has been so successful in Cincinnati that it has grown from a one-day event to five days in 2000. This year's event was sold out.
The 2000 health education campaign will emphasize osteoporosis, a bone-weakening and potentially disabling disease estimated to affect 25 million Americans, 80 percent of them women.
At a breakfast today at the Grand Hyatt Hotel in Manhattan, SWH founder and President Dianne Dunkelman of Amberley Village was to announce the partnership and SWH's upcoming nationwide emphasis on osteoporosis.
“Osteoporosis is not an old ladies' disease,” Ms. Dunkelman said in an interview with the Enquirer. “It can, however, be a devastating disease that begins attacking women in their 30s, 40s and 50s.
“If we begin at an early age to take care of our bones, we can virtually eliminate the ravages of osteoporosis.”
P&G has a special interest in osteoporosis. A P&G drug called Actonel, already approved to treat Paget's disease (another bone disease), is being reviewed by the Food and Drug Administration for the treatment of osteoporosis. A decision may come in 2000.
Each of SWH's conferences in 2000 will include a presentation on osteoporosis and bone health for women.
The partnership benefits both the women's health group and P&G. SWH gets seed money to underwrite the franchised conferences, estimated to cost $75,000 for a one-day program. P&G gets marketing access to thousands of women for its beauty, health care, feminine hygiene and cosmetic products and research news.
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