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E N Q U I R E R   O P I N I O N
Friday, January 28, 2000

Sundancers abuzz about films online




BY MARGARET A. McGURK
The Cincinnati Enquirer

        PARK CITY, Utah — “The year of the woman” may be the fashionable tag at the Sundance Film Festival this year, but it could just as well be called “the year of the dot-coms.”

        Bulletin boards, light poles and shop windows all over town are festooned with Web sites devoted to showing, selling and promoting films. Electronic movie-mongers have rented office suites, taken over restaurants and dropped a blizzard of fliers, press releases and postcards on any open surface.

        Virtually all offer online viewing of short films; growing numbers also stockpile feature-length movies. Their aim is to bypass theaters, distribution companies and festivals to make movies available directly to consumers with home computers.

        In the sometimes frenetic atmosphere of Sundance, however, simply getting noticed is a challenge. Thus, squads of young people have been hired to hand out bags of popcorn, foam flying disks, buttons and business cards to festival-goers.

        The expansive iFilms.com banner hanging over Main Street points to one of the largest and best-financed of the sites, where visitors can see trailers and shorts from the Sundance festival lineup. The version available for free is less than stellar quality; for a small fee, you can download higher-resolution, full-screen versions.

        Atomfilms.com runs bus tours of Park City for anyone who will take the time to sit through samples of its film library. Its homepage come-on: “Rub elbows at Sundance without ever leaving your desk.”

        Slamdance, the first of the many counter-Sundance festivals (NoDance, Slamdunk, Dances With Films and DoggieDance among them), programmed a parallel online festival at slamdance.com that has been drawing more than 200,000 hits a day, said founder Dan Mirvish.

        “We didn't really know what to expect because, after all, when you look at it (on a computer monitor), it's that big and the picture is ragged,” Mr. Mirvish said, “but it has been going great.”

        Some of the other Web movie sites touting themselves here include ZeroOneFilms.com, which claims it is the only site with round-the-clock, uninterrupted streaming video, and which offers on its film menu Francis Ford Coppola's first feature, Dementia 13.

       



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