Friday, February 11, 2000
BockFest poster gets an artful goat
BY OWEN FINDSEN
The Cincinnati Enquirer
The Trojan Horse was filled with Greek soldiers. The Trojan Goat is filled with beer. The giant, barrel-bodied goat is the new BockFest poster, the fifth one designed by Cincinnati illustrator Jim Effler.
“Each year I try to do something with a goat,” Mr. Effler says. (The German word bock means billy goat.) “Last year I was taking pictures at the BockFest parade, and I was getting down real low to get dramatic perspective. I thought about how big things looked from below and I thought about the Trojan horse.”
BockFest 2000, a celebration of “Bock beer, Bockwurst sausage and hope for the coming of Spring,” will be held on Main Street in Over-the-Rhine, March 10-11.
Mr. Effler, who is co-owner of Air Studio on Main Street, downtown, does magazine, advertising children's book illustrating. He is the author of an instruction book on airbrush illustration. He has created posters for Cincinnati Oktoberfest, Summerfair, A Day in Eden, the Cincinnati Zoo's Festival of Lights and Baseball at Broadway Commons.
Each year Mr. Effler selects a different variety of goat to star in his BockFest poster. This year's parading goat is surrounded by a crowd of revelers dressed in garb from various time periods from the Renaissance to the present.
“One of the reasons I like to do the BockFest poster is so I can get out my oil paints. Oil is a great medium to work in, but it dries so slowly that you can't use it for commercial clients who are always in a rush.”
The BockFest poster is $10. Mr. Effler will sign copies 6-9 p.m. Saturday at Joseph-Beth Booksellers, Norwood. For information on BockFest or the poster, call the Over-the-Rhine Coalition, 651-5515.
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