Wednesday, March 01, 2000
How it could work
Clear Channel's acquisition of SFX gives the radio company the unique opportunity to play a band's music, book its concert and then promote it on its expansive radio network.
SFX booked Carlos Santana to play at Riverbend Music Center on Aug. 12. If the $4.4 billion deal is completed, here is how that appearance could be affected by the merger.
• WEBN, the Clear Channel outlet most closely associated with Santana's music, becomes the “presenting” radio station and announces date and time tickets go on sale.
• Prime seats are held back for contests on WEBN and its seven other sister radio stations in the Tristate.
• Rival stations have a harder time getting contest tickets.
• Clear Channel stations promote the concert, heavily featuring Santana music as DJs talk up the show.
• As Aug. 12 approaches, Mr. Santana records promotional spots for Clear Channel stations; rival stations are snubbed.
• On show day, there's a heavy Clear Channel/WEBN presence — the station's inflatable frog by the main entrance, banners, a live interview with Mr. Santana broadcast from the plaza before the show and WEBN jocks “host” the concert onstage.
• Once again, non-Clear Channel stations are stuck in the cheap seats.
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