Sunday, September 10, 2000

What's the Buzz?

Downtown reaches out to the burbs

        After several years of promising to fix downtown, Downtown Cincinnati Inc. has launched an advertising campaign to lure back residents from the surrounding suburbs.

        The campaign started Labor Day weekend, and includes radio, television and print media spots, said Rick Greiwe, chief executive officer of DCI, the marketing group formed in 1994 to promote downtown.

        Many suburban residents might have avoided downtown during all of the construction of the last three years, but DCI officials think now is the time to bring them back. It has designed the campaign for that upscale consumer who will spend money in downtown stores and restaurants, but who might now choose malls in the suburbs.

        “It's packaging downtown for people who might not be very familiar with downtown,” Mr. Greiwe said.

        The ads herald the opening of Fort Washington Way and Paul Brown Stadium, and the impending construction of the National Underground Railroad Freedom Center, Great American Ballpark and a new Nordstrom store.

        The campaign will promote packages including downtown restaurants, stores and entertainment.

        The group will officially unveil the campaign at a news conference next week, with Cincinnati officials and downtown property owners in attendance.

— Cliff Peale

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