Friday, September 15, 2000
Signs have message for under-21 drinkers
Liquor sellers endorse effort to warn them: Don't even try
By Allen Howard
The Cincinnati Enquirer
The Century Council, a national nonprofit organization fighting underage drinking, kicked off part of its advertising campaign Thursday at Hyde Park Wine and Spirits.
Executive vice president Ralph S. Blackman said the group will display signs, using pop culture references, in liquor stores, bars and restaurants.
Campaign displays consist of ceiling danglers, posters, stickers, table tents and buttons. They car ry such humorous messages as: “If you've never done the moon walk, prepare to be carded.”
“The idea is that if you are too young to remember the moon walk, you are probably too young to purchase liquor,” Mr. Blackman said.
He said the council's research showed that humor, combined with stern warnings, is often the best way to reach underage purchasers.
Roberta Hayes, co-owner with her husband, Mike, of Hyde Park Wine and Spirits, flashed a button that read: “If you're too young to buy, don't even try.”
“This is my favorite sign,” she said. “We get a lot of kids who come in and try to use fake IDs. I hope this button will get the message to them.”
Attending the kickoff along with the council representatives were: state Rep. Patricia Clancy, R-Colerain Township; Lt. Col. Ronald Twitty, Cincinnati Police; Deborah Mooney, director of the Wellness Program at Xavier University; and Ken Rehm, past director of the National License Beverage Association.
“This is a partnership of every body working together,” Mr. Blackman said. He said other partners include the National Association of Beverage Retailers, Wine and Spirits Wholesalers of America and the National Alcohol Beverage Control Association.
Ms. Clancy said she has introduced House Bill 518 that will give a judge the authority to revoke driving privileges for repeat alcohol offenders. The bill is in the House Transportation Committee.
She said that in 1998, almost 70 percent of the liquor law violations nationwide were committed by youths under 21.
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