Wednesday, September 20, 2000

Logo gives N. Ky. a 'brand' name

By Patrick Crowley
The Cincinnati Enquirer

        NEWPORT — Eighteen Northern Kentucky organizations, including county governments, business groups and nonprofits, have agreed to use a single symbol and slogan — “The Power of Partnership” — in their marketing materials as a way to give the three-county region its own identity.

[photo] Judges executive Steve Pendery of Campbell County (left), Dick Murgatroyd of Kenton County and Gary Moore of Boone County present the partnership logo.
(Michael E. Keating photo)
| ZOOM |
        The effort, announced Tuesday during a press conference at Newport's World Peace Bell Pavilion, also will help Northern Kentucky attract businesses, development and tourism, area leaders said.

        “It's just been too splintered of an approach,” said Campbell County Judge- executive Steve Pendery. “This gives us a brand, and it helps us look like we have our act together to the outside world.”

        The groups will use the symbol — three intertwined ribbons — and slogan on letterhead and business cards along with their own logos or identifiers, said Boone County Judge-executive Gary Moore. Other nonprofits, agencies, governments, schools can use them too.

        The marketing tactic is an effort to help Northern Kentucky overcome its historic but lessening identity crisis. It can help bring new jobs into the region by establishing Northern Kentucky as a geographic destination, said Danny Fore, president of Tri-County Economic Development Corp., or Tri-Ed, the region's job recruitment agency.

        “When we are covered by national publications, they spell "northern Kentucky' with a small "n,'” he said.

        “We don't want that. We want to be recognized as a community, and that helps us when we work to bring people to this area.”

        Northern Kentucky in the last 10 to 15 years has worked more closely together than it has in the past, said State Rep. Jim Callahan, D-Wilder, pointing to the formation of Tri-Ed 12 years ago and the merging in recent years of the area's sanitation and water districts.

        “We used to be known in Frankfort, particularly during legislative sessions, as an area of individual voices, and that was a real detriment,” Mr. Callahan said.

        “But over the last few years we've come together. ...”

        Groups signed on to use the slogan and symbol — designed by McMillen Creative of Fort Mitchell — include the Northern Kentucky Chamber of Commerce, Tri-Ed, Northern Kentucky University, Northern Kentucky Convention Center, Forward Quest, Women's Crisis Center, Welcome House of Northern Kentucky, Covington Community Center and the Transit Authority of Northern Kentucky.

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