Friday, September 22, 2000

Firm creates college alumni association




The Associated Press

        LEXINGTON, Ky. — Officials with Host Communications and Georgetown College say their new three-year partnership is unlike any deal either has had in the past.

        Under the agreement, announced Wednesday, Host will create the Georgetown College Alumni Association, including an Internet site and benefits that will entice more than 17,000 alumni to join and pay annual membership fees.

        The college expects to earn some money and improve its alumni relations, while Host sees the possibility of signing up other small- and medium-sized colleges for similar services.

        “We do think there is an application here that we can roll out across the country,” said Sam Dunn, executive vice president of the Lexington company.

        The college had been worried that it had not done enough to develop long-term relationships with its alumni, said Georgetown spokesman Michael Dawahare. It decided to hire Host because the company could have the association running in a few months.

        Alumni are a source of revenue and gifts that the 1,700-student liberal arts college can use, Mr. Dawahare said, but Georgetown is also seeking stronger ties to a group that cares about the college and can do more than donate money.

        “We have done an excellent job of fund-raising,” he said. “We want this association to do an excellent job of friend-raising.”

        Host will be responsible for developing an alumni Web page that will include on-line registration, an alumni directory and e-commerce sales of college goods.

        It also will create a package of products and benefits for association members, oversee production of alumni publications, including ad sales; install software to create an alumni membership database, and assist with day-to-day management of the new association.

        Host will also donate $10,000 a year for an academic scholarship for a student who will work at the alumni association.

        The company will receive a management fee and share in revenues from print and Internet ad sales, but all fees paid by alumni will go directly to the college, Mr. Dawahare said.

       



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