MONROE — Larry Flynt's Hustler empire is expanding into this Butler County community as anti-pornography protesters ready their counter-offensive.

        Scheduled to open here Friday morning, the “Hustler of Hollywood'' adult entertainment store is the first franchise of Mr. Flynt's Hollywood, Calif., store.

        Though described by Mr. Flynt's brother Jimmy as an “erotic boutique” featuring clothing and other goods, it is the store's inventory of sexually explicit videos and magazines that is expected to draw opposition.

        “We're hoping to be a constant presence there,” said Phil Burress, presi dent of Citizens for Community Values (CCV). “We will hold prayer vigils nearby and speak about pornography addiction.”

        Mr. Burress said the property owner adjacent to the new Hustler store, at 1038 Lebanon St. near the Ohio 63 exit of Interstate 75, will allow protesters to use theirland to publicly proclaim their opposition.

        “We're going to have lots of signs and offer referrals for counseling for men going into the store,” said Mr. Burress.

        The single-story, 7,000-square-foot store and its half-acre of property are estimated to cost more than $1 million, and the Flynts hope its highly visible I-75 location, complete with a towering store sign, will attract customers.

        The store will be open from 9 a.m. to 1 a.m. seven days a week, said Jimmy Flynt, Hustler of Hollywood president. He said the adult entertainment store is the prototype for further retail expansion throughout the Midwest and nationally.

        “This is a plus for Monroe,” said Mr. Flynt, who also manages the much smaller Hustler Books Magazines & Gifts in downtown Cincinnati.

        Unlike the Monroe store, the Cincinnati store does not sell sexually explicit videos, only magazines.

        Mr. Flynt said the Monroe store will comply with city zoning laws that require adult businesses to have an inventory of no more than 40 percent adult materials.