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Thursday, April 19, 2001

Deters runs hard for GOP nod


Lawyer hires media consultants

By Patrick Crowley
The Cincinnati Enquirer

        FORT MITCHELL — Kenton County Attorney candidate Eric Deters has made another aggressive move in his bid to win next year's Republican Party primary against incumbent Garry Edmondson. He has hired a media consulting firm that has worked with a long roster of local and national GOP candidates and parties.

        The Strategy Group for Media, based in Columbus, Ohio, will produce television and radio ads and act as a consultant on his overall media and advertising campaigns for Mr. Deters, an Independence lawyer.

Deters
Deters
        “Eric is taking nothing for granted,” said Hayes Robertson, Mr. Deters' campaign manager.

        “He's going to campaign aggressively, raise money aggressively and campaign aggressively. And the hiring of The Strategy Group is part of an overall plan to win election as Kenton County Attorney.”

        In addition to hiring Mr. Robertson as full-time campaign manager, Mr. Deters has opened a campaign office in Fort Mitchell and has hired Public Opinion Strategies, a national polling firm.

        Mr. Edmondson could not be reached to comment Wednesday, but he has previously said Mr. Deters can spend money, but he can't buy the election.

        “We all know he has unlimited funds,” Mr. Edmondson said Tuesday. “But he will find you can't buy an election. It's been tried before. The public knows better.”

        Mr. Deters has already raised $82,000, according to Mr. Robertson. He plans to raise $150,000 for the race “and is prepared to put some of his own money in the race.”

        Added Scott Schweitzer, head of marketing for The Strategy Group for Media, “Eric is a very energetic, very passionate candidate. We're part of a team that certainly has the experience, talent and passion to win the election.”

        Mr. Robertson said the campaign plans to advertise on TV stations in Cincinnati and on Northern Kentucky cable systems, as well as running radio ads.

        Among the Strategy Group's prior clients are Hamilton County Commissioner John Dowlin, the Republican parties of Ohio and Kentucky, the Republican National Committee and the National Republican Congressional Committee.

       



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