Monday, April 23, 2001
How to get those creative juices flowing
By Anita Bruzzese
Gannett News Service
One of the big pushes in the workplace these days is for employees to be more creative. But what exactly does that mean?
Are workers supposed to start filling out forms in different colored ink, perhaps drawing little flowers or rainbows in the margins? Are employees supposed to be creative and figure out how to do half the work in twice the time?
No. What bosses are looking for is for workers to approach common practices in new ways figuring out how a process can be streamlined, or listening to customer needs and then designing a new product to meet those desires.
It even means throwing out suggestions that may seem a little wacky but could possibly lead to a major breakthrough in the way business is done.
Of course, many employees are shaking their heads, wondering what planet they have to live on in order to be able to act that way.
It's true that many companies still operate in the old mainstream, keeping employees so busy with busy work that they barely have time to take lunch, let alone think creatively. But it's also true that to survive in the new economy, employers are beginning to realize that they must get those creative juices flowing.
Still, the directive to be creative is something that just doesn't happen overnight. In fact, because so many employees have been in such restrictive environments for so long, coming up with alternative thoughts can be a little frightening and intimidating.
That's why it's a good idea to start those juices flowing, to sort of open up your thought processes and let the sun shine in. Here are some ways to begin thinking creatively on the job:
Get some rest. No one can think creatively let alone think, period when they are exhausted. So instead of working late into the night on that project, put it aside and go to bed at a reasonable hour. If you're having trouble sleeping, consult a doctor to get some suggestions on how to get a better night's rest. Try to catch a few minutes of rest every day, even if it means sitting in the parking lot in your car and listening to music for 15 minutes.
Read. This means something besides annual reports or training guides. Look at photography magazines, hobby publications, gardening books, fishing magazines or travel guides anything that allows your mind to wander and your spirit to relax.
Go outside. Sitting in your workplace often has a very stifling effect on your creativity the same people, the same place, the same environment, etc. If you can't get out during work hours, make sure that you take time during your off hours to visit a park, work in a garden, watch a sporting event something that gets you out in the fresh air and aware of the bigger world around you.
Expand your horizons. Take up tap dancing. Learn to fly-fish. Volunteer at a charity event. Ask someone you don't know very well to lunch. The idea is to expose yourself to new stimulus that will get your brain operating outside its usual gray spaces.
Fail. Give yourself permission to mess up. Let yourself try an idea that you're not sure will work. The point is to try. And if it doesn't work, well, it doesn't work. But you will have learned something in the process.
Let your imagination go, and have fun doing it, without worrying about the outcome. As Muhammed Ali says, The man who has no imagination has no wings.
Anita Bruzzese is author of Take This Job and Thrive (Impact Publications). Write to her c/o: Business Editor, Gannett News Service, 1000 Wilson Blvd., Arlington, VA 22229-0001. For a reply, include a self-addressed, stamped envelope.
Delta settles with pilots
Chronology of the Delta negotiations
Comair, pilots to meet again after 4 weeks
Pressure points influence results of Comair talks
ECKBERG: E-mail workload getting e-normous
How to get those creative juices flowing
Morning Memo
Promotions & new on the job