Procter & Gamble Co. Monday said it bought the assets of Moist Mates LLC, a privately held company that makes moistened toilet paper on a roll.

        Financial terms weren't disclosed.

        The assets acquired by P&G include the Moist Mates product, patents, trademark and rights to manufacture and market the bath tissue, a P&G spokesman said.

        Cincinnati-based P&G, which makes consumer products including Charmin toilet paper, said it plans to launch the Moist Mates product regionally under the name Charmin Fresh Mates.

        Fresh Mates are expected to begin appearing in stores in the Southeast and Mid-Atlantic states in July. P&G said a starter kit would likely cost consumers between $2.49 and $2.99.

        Call (513) 768-8147 or e-mail business@enquirer.com.

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