Today's number: 2

        Colors of ketchup that H.J. Heinz Co. will have for children when it adds Heinz EZ Squirt Funky Purple next month to its Blastin' Green, which it introduced last year.

        Personal Finance for Dummiesby Eric Tyson lists obstacles to controlling your spending.

        For example, you might spend to feel good. Life is full of stress, obligations and demands. So you buy something expensive or go to a fancy restaurant. Feel better? “You won't when the bill arrives.”

        Amy Jones has been named vice president of media planning at Freedman, Gibson & White, a full-service marketing communications agency. Ms. Jones began her career as a media assistant at Sive and Associates before becoming the market manager for Lord, Sullivan & Yoder in 1994.She joined FGW as associate media director before advancing to media director.

        When men are selling to a member of the opposite sex, they really need to focus on the customer, advise Judith C. Tingley and Lee E. Robert, authors of GenderSell.

        “Be more polite and formal, rather than less,” they say. “Talk about her — her business, her interests and her needs and not about yourself.”

        Edging Into Business: In 1981, Ken and Carol Carl decided to ride the frame-it-yourself wave by buying a frame shop in the Northgate area. Soon the fad faded, and the couple transformed Make-A-Frame into Fabulous Frames & Art, which offers full-service custom framing in an art gallery setting. The Carls have since opened a store in Montgomery as well as one on Fountain Square.

        Filling The Frame: About half of the company's revenues come from the sale of original canvases and fine art prints, including signed and numbered limited-edition prints. The Carls specialize in Cincinnati artists; Fabulous Frames is the largest dealer of Charley Harper works in the country.

        Virtual Gallery: Potential customers can view some of the company's 4,000-plus prints by logging onto www.fabframes.com.

        Marking A Milestone: Fabulous Frames & Art is celebrating its 20th anniversary this month.

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