Procter & Gamble Co. spent $2.6 billion on advertising outside the United States in 2000, second only to competitor Unilever, according to a survey in Advertising Age.

        The survey showed P&G's non-U.S. ad spending down 8.8 percent compared with 1999. But combined with U.S. numbers, Cincinnati-based P&G still is the world's biggest ad spender with $4.15 billion, the trade publication said.

        P&G has said its advertising spending has remained steady as a percentage of sales and that the Ad Age numbers do not include some other marketing methods such as Internet and direct mail.

        While the United States is P&G's biggest market, many of its highest-growth markets are in other countries.

        Have a tip about a Tristate company that should be included in our Buzz? Call 768-8147 or e-mail business@enquirer.com. /b>

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