Procter & Gamble Co. will send out 15 million samples and start a national television and print advertising campaign today for a new tortilla chip.

        Torengos, which is sold in canisters much like P&G's Pringles, also will have coupons, direct-mail and Internet resources behind it. It will hit store shelves by mid-December.

        Americans want tortilla chips that don't break when loaded with dip or salsa, said Debra Lutz, brand manager for Torengos. She called it the No. 2 “unmet need” after taste.

        P&G has pruned several big brands from its food-and-beverage lineup, including Duncan Hines cake mix and Jif peanut butter.

        Chief executive A.G. Lafley has emphasized businesses with higher profit margins, like Iams pet food and Olay cleansers, instead of the lower-margin food businesses.

        It is retaining Pringles and Sunny Delight.

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