Sunday, December 23, 2001
What's the Buzz?
P&G wins candor kudos
By Cliff Peale
The Cincinnati Enquirer
You might have thought nothing even remotely positive could come out of the embarassing corporate espionage brouhaha between Procter & Gamble Co. and rival Unilever earlier this year.
Wrong.
P&G's forthright admissions about the incident, which led to a $10 million payment to Unilever, earned it a Best Candor notation from Fortune magazine in its year-end edition hitting store shelves now.
The George Washington of business this year, P&G couldn't tell a lie, it said.
Remember that a P&G contractor got caught going through Unilever's trash. P&G discovered it and immediately went to Unilever and confessed.
The award for Worst Candor, by the way, went to flameout-king Enron Corp.
Procter also got credit for the Best Corporate Marriage for its peanut butter-and-jelly sale of Jif peanut butter to J.M. Smucker Co.
P&G threw in Crisco to grease the way, the magazine said.
Have a tip about a Tristate company that should be included in our Buzz? Call 768-8147 or e-mail business@enquirer.com.
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