CLEVELAND — Ohio's anti-smoking advertising campaign will initially rely on ads borrowed from California.

        One, aimed at pregnant women who smoke, shows an underweight baby in an incubator and a voice says, “Two pounds, two ounces and two packs a day.”

        The second commercial deals with the effects of second-hand smoke.

        The ads, funded from a tobacco industry settlement, begin in Ohio on Jan. 21.

        “This is simply an introductory message,” said Richard Miller, executive vice president of the Cincinnati-based Northlich advertising firm.

        The commercials will be viewed by up to 85 percent of adult or pregnant smokers three times in the next month, Mr. Miller told the Tobacco Use Prevention and Control Foundation on Friday.

        The foundation awarded Northlich the four-year, $50 million media contract last month. Existing commercials will run first, but Northlich and its national partners will develop original commercials, Mr. Miller said.

        Ohio's campaign will focus heavily on 11- to 15-year-olds, an age group at high risk to begin smoking.

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