NEW YORK — Change wireless carriers and your cellular telephone number disappears. Must it be that way? Not if the Telecommunications Act of 1996 is carried out as intended.

        The Federal Communications Commission has given wireless companies until November to let customers take numbers with them when they switch carriers. But the biggest wireless companies, who have fought the FCC mandate for years, are now asking the FCC to banish the idea, or at least further delay it.

        The companies say so-called “local number portability” would help customers defect to other carriers and divert investments needed to bolster networks and introduce high-speed services.

        “There's a billion dollars to spend,” said Tom Wheeler, president and CEO of the Cellular Telecommunications & Internet Association, an industry advocacy group. “Do you want to spend it on an unneeded regulatory idea or to improve service?”
       

Ruling expected soon
               A majority of CTIA's member carriers, including Verizon Wireless, Cingular Wireless, Sprint PCS and AT&T Wireless, are against the FCC requirement.

        But two companies — Nextel Communications and San Diego's Leap Wireless — support number portability, figuring they'll gain customers.

        The FCC is expected to rule on the request, first made by Verizon, within a month or two.

        Telecom experts expect the industry to win another delay, but doubt the FCC will completely drop the mandate stipulated in the 1996 law.

        “The question is whether it's a short delay of six months, or longer, like 18, 24 months,” said Lawrence Krevor, Nextel's vice president for government affairs.

        Portability, which was supposed to have been implemented in the top 100 U.S. cities by June 1999, is a reality in Britain, Australia and Hong Kong.

        The FCC gave the carriers a first extension in 1999 that expired in March 2000. The current extension, which ends Nov. 24, is the second.
       

Competitive pressure
               Consumer advocates say portability — which removes one of the biggest hurdles between switching carriers — is a great way to improve carriers' responsiveness and service, along with competition. By making it easier to switch, consumers will migrate to companies with the best service or price, leaving a jilted company to catch up — or else.

        “Customers who want to switch carri ers would be more likely to do so if they didn't have to get a new telephone number,” said David Butler, spokesman for the Consumers Union, the nonprofit publisher of Consumer Reports magazine.

        Tom Bliley, a retired Virginia congressman who oversaw the 1996 Telecommunications Act, said the wireless companies are fighting portability “as a way to maintain a captive audience.”

        Instead of blocking the requirement, wireless companies ought to fix the problems that force customers to leave in the first place — usually bad service, said Charles Golvin, a telecom analyst at Forrester Research.
       

"Missing the point'
               Number portability could potentially help wireless providers steal customers from wire-line carriers by allowing them to transfer their principal home telephone number to a cellular phone, Mr. Golvin said.

        “The big wireless operators are missing the point,” Mr. Golvin said. “They should be seizing the opportunity.”

        The CTIA's Mr. Wheeler said it would cost carriers tens of millions of dollars each in the first year for hardware and software to implement number portability. A central database would need to be created that would track all cellular customers' names, numbers and carriers while redirecting calls and billing information.

        Setting up the database and connecting all wireless carriers would be difficult to accomplish by the FCC's current deadline, said Nextel's Krevor.

        Others, like Mr. Bliley and Mr. Butler, say the process isn't so hard. Bliley estimates the cost of number portability at 15 cents a month, per customer.

        “We suspect the big carriers are exaggerating the cost in order to hold on to their customers,” Mr. Butler said.

More blacks are driving economy
Ron DeLyons: Boyhood success gave hint of future
Lisa Rowell: 'People must strive for excellence'
Wayne Miller: Buzz good on sports talk radio
Pat Simmons: Alliance more than networking
Richard Coleman: VP taking Onyx to the crest
Roy Mitchell: CPA stresses education
Stephen Bailey: His goal: Keep America working
Enquirer to examine personal finance
Airport parking going up March 1
Local firm designs anthrax detector
Former coach puts sport into awards
Tristate Business Notes
Business meetings and seminars
Commercial real estate projects & transfers
Bankruptcies
Cell phones numbers may soon be portable
Contractor status can be benefit
Enron isn't only firm to seek help from government
Gramms deny culpability in Enron ties
State of economy worrisome, but recovery in offing