Today's Number: 66
       Percentage of companies where workplace romances have led to marriages in the past year, according to a recent survey by the Society for Human Resource Management and CareerJournal.com.

        Today's Career Talk

        When looking for a creative hook for a new advertising campaign — or a flier, for that matter — practice what the big-time agencies embrace: brainstorm, write every idea down and tape them to a wall. But first ask four questions, suggests Gary R. Dahl in Advertising for Dummies: “What are you selling? What makes it unique? To whom do you want to sell it? Why should people buy it from you?” The real challenge is to cut through clutter. “A good creative idea takes on a life of its own,” he says.
       — John Eckberg

        Today's Money Tip

        As you're doing your taxes this year, remember that a hefty refund isn't necessarily a good thing. It means you had too much withheld, and could have had that money all of last year. So ask your employer to lower your withholding so less tax is taken out of every paycheck. Overpaying your taxes is like giving the government an interest-free loan.

        But if you like the forced savings aspect, offset the lowered withholding with a higher 401(k) contribution. Or ask your bank to make equal automatic transfers to an interest-bearing savings account. Either way, the money's working for you — not Uncle Sam.
       — Amy Higgins

        Today's Company
       MAVERICK'S BASEBALL CARDS AND COMICS

        ENTERTAINMENT ENTREPRENEUR: Sixteen years ago, Ron Wiley opened this Finneytown specialty shop as a companion to a similar store in Kettering. Although the shop's core business was selling sports cards and new and used comic books, Mr. Wiley also rented Nintendo games and videos before those items were readily available elsewhere.

        MAGIC MOMENTS: Memorable collections brought into the store included a box of baseball cards that included three Mickey Mantles — two 1953s and a 1954. A collection of 1948 Leaf baseball cards contained one of Babe Ruth.

        SPINOFF: In October, Mr. Wiley opened Gameswap, a video-game business, in Eastgate Mall.
       — Jenny Callison

Boycott could cost, businesses say
Work-at-home: Technology opens up niche
Qualifications for a successful home business
Stressed at work? Poll says 'no'
Study finds little-known facts of home-based businesses
The Success Coach
Making it
Morning memo