Cincinnati.Com
NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help
Currently:
45°F
Light Rain
Weather | Traffic
The Enquirer
HOME
NEWS
ENTERTAINMENT
SPORTS
REDS
BENGALS
LOCAL GUIDE
MULTIMEDIA
ARCHIVES
SEARCH
 
 TODAY'S ENQUIRER 
 Front Page 
 Local News 
 Sports 
 Business 
 Editorials 
-- Tempo 
 Home Style 
 Travel 
 Health 
 Technology 
 Weather 
 Back Issues 
 Search 
 Subscribe 

 SPORTS 
 Bearcats 
 Bengals 
 Reds 
 Xavier 

 VIEWPOINTS 
 Jim Borgman 
 Columnists 
 Readers' views 

 ENTERTAINMENT 
 Movies 
 Dining 
 Horoscopes 
 Lottery Results 
 Local Events 
 Video Games 

 CINCINNATI.COM 
 Giveaways 
 Maps/Directions 
 Send an E-Postcard 
 Coupons 
 Visitor's Guide 
 Web Directory 

 CLASSIFIEDS 
 Jobs 
 Cars 
 Homes 
 Obituaries 
 General 
 Place an ad 

 HELP 
 Feedback 
 Subscribe 
 Search 
 Newsroom Directory 



 
Sunday, February 17, 2002

Everyday


It takes savvy buyer to beat car salesmen

map
        As I said last week, I'm on a quest for a new car because, well, the old one stinks.

        Buying a car is such a pathetic experience. You walk in dumbfounded, get rushed by a friendly stranger trained to sell, take congratulations on the purchase of such a reliable vehicle, then are sold an extended warranty.

        Or you have a plan.

        The plan was to visit five car lots on the same day, seeking a specific make and model. I knew what I wanted. I knew, thanks to the Internet and lots of idle time, what it should cost.

        The sticker price is for suckers. So are long waits in offices with folding walls, lusting after options while the salesman talks with his manager when he's really in the lounge, reading the paper or sipping a cup of coffee.

        You can't take any stuff from these guys. You need to know what you know.

        “I know what you paid for the car,” I would say. I rehearsed my plan. “I know what mine is worth in trade. I will give you 3 percent over invoice, chief, minus my trade. You wanna sell me a car. That's how it's gonna be.”

        I would do this five times. I would get five prices. At the end of the day, I would buy a car. Foolproof.

        The foolproof plan only works when you're dealing with a salesman who actually wants to sell you a car. “I'm buying a car today,” I began, very confidently.

        “Today?” the salesman said. I think his name was Todd. “Oh. Well. I don't know.”

        Don't know what? If I said I wanted a car six years from now, would you show me something? I want a car. I said I was buying one . . . today! You sell cars, don't you, Todd?

        This is great. I'm ready for the hard sell. I get a guy who ate too many mushrooms his junior year abroad.

        “I think there was one back in the showroom,” I said to Todd, as we stood on the lot, staring vacantly. The car in the showroom had a big sign on it, and balloons. Three blind mice could have seen this car. Todd practically slammed his knee on the rear bumper as he passed it, heading out the door.

        “We had one in the showroom?” he said.

        This is my first dealership. Things are not going well.

        “What's the plan now, smart guy?” my wife said.

        “Begging,” I said.

        We don't buy anything else this way, except occasionally houses. We don't walk into Home Depot and contest the price of screwdrivers. It is what it is. Not with cars, though. We have special rules for cars.

        The third place, the salesman said, “What's it gonna take to get you in this car?” That was more like it. Then he left to talk to his manager.

        “Let's talk loudly and be cynical,” I said. My wife agreed, then suggested we say something extraneous, to see if the guy mentioned it when he came back.

        “If this guy doesn't meet our price, we're gone like the wind,” I said. “WE ARE OUTTA DODGE, SISTER, AND I AIN'T TALKIN' RAM TRUCKS. WE'RE GONNA MAKE LIKE A TREE AND LEAVE.”

        How was that, I whispered.

        “Pathetic,” my wife said. “When does the UC game start?”

        The salesman came back. “I think we can help you. You drive a hard bargain and we respect that. How do you think the Bearcats will do today?”

        We had him right where we wanted him.

        Next week: Everyman buys the car of his dreams. The salesman bows to the E-man's expertise, then laughs hysterically as the happy driver leaves the lot.

        Contact Paul Daugherty by phone: 768-8454; fax: 768-8330; e-mail: pdaugherty@enquirer.com.
       

       



Where the rare books are
Lectures explore holy books of major faiths
'Dracula' musical's composer counts on CCM team
Boycott looms over arts planning
- DAUGHERTY: Everyday
People still honk to greet her Beetle
She's not 'Crazy,' just determined
Ski for Light a week in a snowy utopia
Women of Year nominees make a difference
O'Connell turns Valentine's Day into broken hearts club
Pianist provides sparks in all-Russian concert
The Bears prove they're still local Fab Four
Well-done 'Men' takes few risks
Opera star Graves to open arts center
DEMALINE: The Arts
Long-lived restaurants linked to presidents past
MARTIN: Food stuff
Serve it this week: Broccoli
Get to it

 

Latest Headline News
Updated Every 30 Minutes
ENTERTAINMENT NEWS

Ed Bradley of '60 Minutes' Dies at 65

Richards Has Run-In With Paparazzi

K-Fed's Ex Says He's 'Such a Nice Guy'

Daniel Baldwin Arrested in Santa Monica

Russia May Block Release of 'Borat'

Comics Question the Rise of Dane Cook

U.K. Web Site Traces Celebrities' Roots

Cruz Downplays Oscar Buzz for 'Volver'

Colombian Rebels Want Hollywood Help

Costner Wins Ruling in S.D. Casino Spat


Cincinnati.Com
Search our site by keyword:  
Search also: News | Jobs | Homes | Cars | Classifieds | Obits | Coupons | Events | Dining
Movies/DVDs | Video Games | Hotels | Golf | Visitor's Guide | Maps/Directions | Yellow Pages

  CINCINNATI.COM  |  NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help


Search | Questions/help | News tips | Letters to the editors | Subscribe
Newspaper advertising | Web advertising | Place a classified | Circulation

Copyright 1995-2007. The Cincinnati Enquirer, a Gannett Co. Inc. newspaper.
Use of this site signifies agreement to terms of service updated 12/19/2002.