Saturday, April 06, 2002
What's the Buzz?
Skyline Chili is ballpark hit
What a change in recipes will do for chili dog sales at Cinergy Field.
People attending the Cincinnati Reds' 2002 season opener queued up for Skyline Chili as if the sludgy delicacy had just been introduced. It was, in fact, Skyline's debut at Cinergy Field, having displaced Gold Star as the chili to chow down during the baseball spectacle.
Skyline said it assigned its fastest coney assemblers to handle the chili-starved throng of 41,913 Monday. The result? About 4,000 coneys sold, or 30 percent more than on Opening Day last year, according to Joseph Sims, general manager of stadium vendor Cincinnati SportService.
We hoped to sell maybe 3,000, which historically is still three times the average coney volume for Reds games at Cinergy, said Tom Allen, Skyline's vice president of marketing.
Mr. Sims said one customer ordered 28 coneys, giving him an average of one every 6 1/2 minutes during the three-hour game.
James McNair
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