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Friday, April 26, 2002

Ratings show 'WARM 98' moving up


Media

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        “WARM 98” is red hot, according to Arbitron ratings released Thursday.

        WRRM-FM (98.5) finished second to perennial winner WLW-AM (700) in the winter quarter ratings for all listeners age 12 and older, and the 25-54 demographic that most advertisers want.

        WEBN-FM (102.7), a consistent second-place station for the past year, fell to sixth among all listeners behind WIZF-FM (100.9), WKFS-FM (KISS107.1) and WUBE-FM (105.1).

STAR WATCH
   Henry Winkler of Happy Days plays a businessman suspected of brutally killing his wife, played by Mary Beth Hurt, on their kitchen floor in Law & Order: Special Victims Unit (10 p.m., Channels 5, 22).
        WEBN-FM was fourth in the 25-54 demographic, after being first in that category a year ago.

        “We're absolutely jubilant about the results,” says Dan Swensson, general manager of WRRM-FM and “MOJO” WMOJ-FM (94.9).

        The second-place finish was the highest for WARM98 in more than a decade, or maybe two, Mr. Swensson says. And the ratings surge came after WARM 98 replaced longtime morning co-host Jim Smith in late January after a salary dispute.

        New York native Dean Miuccio was hired from an Orlando Clear Channel station in March to co-host mornings with Bobbi Maxwell.

        “Change is never easy. Change can be difficult. We had an opportunity to improve our product in the morning, and that's what we did,” Mr. Swensson says.

        Sister station MOJO was No. 8 in the overall rankings, and No. 5 with listeners ages 25-54 behind WLW-AM, WARM98, WIZF-FM and WEBN-FM.

        “It's quite a day when we see MOJO ahead of WUBE-FM, WGRR-FM and WVMX-FM (MIX94.1) in the (25-54) ratings,” he said.

        Urban contemporary WIZF-FM also had a strong quarter. It jumped to No. 3 from No. 6 last quarter.

        Country music B105 rebounded to No. 5, from No. 7 in the fall, while sister Infinity station oldies WGRR-FM (103.5) fell from No. 3 in the fall to No. 7.

        The list: Here is Arbitron's winter quarter rankings by audience share (percentage of listeners):

        1. WLW-AM (9.4); 2. WRRM-FM (7.1); 3. WIZF-FM (7.0); 4. WKFS-FM (6.1); 5. WUBE-FM (5.6); 6. WEBN-FM (5.5); 7. WGRR-FM (4.9); 8. WMOJ-FM (4.5); 9. WKRC-AM (4.3); 10. WOFX-FM (4.1);

        11. WYGY-FM (4.0); 12. WKRQ-FM (3.9); 13. WVMX-FM (3.5); 14. WAQZ-FM (2.9); 15. WSAI-AM (2.6); 16. WAKW-FM (1.6); 17. WCKY-AM (1.4); 18. WNLT-FM (1.3); 19. WDBZ-Am (0.9); 20. WHKO-FM (0.8);

        21. WPFB-FM (0.7); 22. (tie) WCIN-AM, WLQT-FM, WFCJ-FM (0.6); 25. WTUE-FM (0.5); 26. (tie) WAOL-FM, WAXZ-FM, WPFB-AM, WOXY-FM, WMMX-FM, WBOB-AM (0.4).

        Hey, hey: It's The Monkees! The cult '60s hit is part of TV Land's new summer lineup, joining Gidget; The Flying Nun; Soap; Mary Hartman, Mary Hartman; Fernwood 2Nite; Father Knows Best; The Donna Reed Show; The George Burns and Gracie Allen Show and The Honeymooners.

        Nick at Nite will add Coach later this year, and Roseanne next year.

        ABC change: ABC has pulled the 1994 Before They Were Stars from Sunday's lineup. ABC's Sunday movie, The Sixth Sense, will air three hours (8-11 p.m., Channels 9, 2), following Before They Were Stars 2002 (7 p.m.).

        Sunday best: Former Channel 9 news director Stuart Zanger, and his wife, Karen, produced Ball Park Cafe 2, a look at baseball park cuisine in Boston, Miami, Pittsburgh, Philadelphia, Seattle, Louisville and Indianapolis (9 p.m. Sunday, Food Network).

        Larry and Mary Kay Deal, also Channel 9 alumni, shot most of the show.

        All four have been nominated for a James Beard Award for food TV journalism for Riviera Fantasy with Bon Appetit. Winners will be announced May 6.

        ABC news: It's official: Robin Roberts has been named Good Morning America news anchor. She had filled in since Antonio Mora left in January. She will continue as an ABC correspondent and ESPN contributor.

        More divas: The Dixie Chicks and Shakira have been added to the lineup for the fifth annual VH1 Divas show, to air live from Las Vegas at 9 p.m. May 23. They will perform with Celine Dion, Cher and Mary J. Blige.

        Around the dial: “Majestic America Week” concludes on the Travel Channel with Hidden Yellowstone at 8 p.m. today.

        The New York Daily News and Zap2it.com contributed to this report.
       

       



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- KIESEWETTER: Media
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