Tuesday, April 30, 2002

Two-tone empire expands at Rookwood Commons

By Joy Kraft, jkraft@enquirer.com
The Cincinnati Enquirer

        It's all in black and white at the newest store opening tomorrow in Norwood's Rookwood Commons — White House/Black Market. The specialty retailer features clothes and accessories exclusively in black and white, from sportswear to jewelry and gifts.

        One side of the store will feature just white, the other black, with styles targeted to 30-50-year-old shoppers. The concept was started in Baltimore in 1985 by former hotel executive Richard Sarmiento as the White House. It proved to be so popular, he joined with partners Patricia Darrow-Smith and Michael Smith, launching the Black Market in 1995. By the end of the year, there are expected to be 100 stores.

        Maternity add-ons: The newest arrival at the Lands' End headquarters is a maternity line designed and fit by resident moms and moms-to-be so the growing “preggers” market can stay in style. They started in the most popular lines — chinos, oxfords, stretch blouses, twin sets and jeans, and will be adding sportswear and career clothes as summer winds down. The clothes can be found in the regular Lands' End catalogs and at www.landsend.com

        Meanwhile GapMaternity is getting in on the trend of tighter-fitting maternity clothes in its third season of maternity summer swimsuits and casual wear. The swimsuits are sold as separates, including tankinis and bikinis. And the one-piece tank suits have a smoother fit with reinforced power mesh tummies for added support instead of a baggy form-hiding fit of years past.

        There's an easy-to-use chart at gap.com to help customers find the right size and merchandise can be returned free with a prepaid return sticker. Available at www.gap.com or (800) 427-78953. Style guides available at babyGap stores.

        Knitwear show: Bella Donna is showcasing DIA Knitwear 10 a.m.-5 p.m. Friday and Saturdayat the Glendale store, 1115 Congress Ave.

        Dia Jenks knitwear is “full of easy pieces that mix and match in creating novel outfits that are great for travel, office and everyday wear,” owner Donna Wesselman says. Ms. Jenks works with velveteen yarn, hand-loomed to a “Missoni” look and includes a no-wool yarn.

        Depuff your eyes: beComing offers first aid for peepers tired out by late nights or allergies. Pack Your Bags is a natural botanicals mix containing soybean, pomegranate, grape extract, sunflower seed extract, cucumber extract, mica, echinacea extract, ginko-biloba extract and aloe gel to reduce puffiness and soothe the delicate eye area. $24 at JC Penney or from www.ibecome.com.

        Spray hair away: Sally Hansen has come up with a spray-on formula that removes hair for those who don't like the pastes, gels and strips. It comes in a raspberry scent, removing hair and moisturizing skin with Vitamin E, aloe and chamomile. $4.99 at drugstores.

        Now for the feet: When the sun comes out and heats things up, sandals and bare feet aren't far behind. Dr. Scholl's has a pair of products for a summer foot “face lift.” The long-handled Dual-Action Nail Brush has a pumice stone on one side for smoothing rough skin and a nail brush for cleaning on the other side. $3.75. The Deodorizing and Moisturizing Cream stops foot odor and smooths rough skin and dries to a powdery finish. $5.50 at drugstores.

        Chewy whitening power: Coffee, tea, chocolate, wine, smoking, age all affect the sparkly quality of teeth. Following the trend of products aimed at brighter smiles, Trident, the sugarless gum people, have introduced Trident White, a gum the company says has been clinically shown to whiten teeth in as little as four weeks when two pieces were chewed four times a day after meals and at bedtime — along with regular brushing. 80 cents a packs or $1.99 for a three-pack. Information: (800) 524-2854.

       Contact Joy Kraft by phone: 768-8467; fax: 768-8330; e-mail: jkraft@enquirer.com


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