Tuesday, May 07, 2002
Spiderman leading 2002 money trail
High-flying 'Spidey' strings a box-office web that's a tough act to follow
By DAVID GERMAIN
AP Movie Writer
LOS ANGELES Its record $114.8 million debut puts Spider-Man, the new superhero of film franchises, in position to give even Star Wars a run for its money as the year's biggest hit.
With positive reviews, appeal to audiences of many ages and solid repeat business already, Spider-Man is virtually assured of becoming one of the top-grossing movies ever.
Domestic rankings now are headed by Titanic ($601 million), Star Wars ($461 million), E.T. the Extra-Terrestrial ($434 million), Star Wars: Episode I The Phantom Menace ($431 million) and Jurassic Park ($357 million).
"Spider-Man' is now the film to beat for highest-grossing film of 2002, said Paul Dergarabedian, president of box-office tracker Exhibitor Relations Co. Inc. I don't predict grosses, but in this case, the $400 million range is a doable figure.
The movie, which stars Tobey Maguire as the web-slinging hero from the Marvel comic book, sees its first real competition on May 16 when Star Wars: Episode II Attack of the Clones opens.
The Star Wars film will be hard-pressed to put up opening-
weekend numbers approaching those of Spider-Man. Attack of the Clones debuts on a Thursday, which could reduce its Friday-to-Sunday receipts because the most eager fans already will have seen it.
And distributor 20th Century Fox is opening Attack of the Clones in about 3,000 theaters, 600 fewer than Spider-Man.
The advantage for Star Wars, on the other hand, is that it's an established franchise whose films tend to have staying power, while the long-term prospects for Spider-Man are less certain.
The final weekend box-office figure released for Spider-Man on Monday was slightly higher than the $114 million distributor Sony had estimated a day earlier. It easily surpassed the previous best debut of $90.3 million set last fall by Harry Potter and the Sorcerer's Stone and became the first film to hit $100 million in just three days.
In the heart of hearts, at least for me, I was looking at "Harry Potter' thinking that was as big as one can get. How could you get in that neighborhood? said Avi Arad, chief executive of Marvel Studios. But your friendly neighborhood Spider-Man came to the neighborhood and took it over.
Harry Potter topped out at $317 million domestically, 3.5 times its gross from opening weekend. If Spider-Man can match that performance over the long haul, it would reach $400 million.
The movie's two-hour running time half an hour shorter than Harry Potter allows theaters to squeeze in more screenings each day.
Before Spider-Man even opened, Sony was confident enough to approve a sequel, which begins shooting in January with Sam Raimi returning to direct. Marvel Studios' other comic-book adaptations include X-men and its upcoming sequel, the Blade movies, and next year's Hulk and Daredevil.
The Phantom Menace currently holds the record for fastest movie to reach $200 million, passing that mark in 13 days.
Next weekend's revenues will be a good indicator of how high Spider-Man can climb. As studios increasingly focus on huge opening weekends, the returns on recent top films have tumbled 50 percent or more in the second weekend.
The law of gravity says next weekend will be less, but we do seem to have caught a crest that's peaking at this moment, said Jeff Blake, Sony marketing and distribution president.
We're hearing stories of kids seeing it again and again already, and there's a feeling that it's so into the culture that even the very infrequent moviegoer is going to want to come to see what it's all about.
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