More low-cost airline competition is coming to Kentucky.

        Indianapolis-based American Trans Air (ATA) said it would begin serving Lexington's Blue Grass Airport on Aug. 28, with four daily flights to and from the carrier's hub at Chicago's Midway Airport.

        Dallas-based low-cost carrier Southwest already serves Louisville International Airport and draws a lot of traffic from the Greater Cincinnati market, which is served primarly by Delta Air Lines, which operates its second-largest hub locally.

        Cincinnati/Northern Kentucky International Airport has the second-highest average fares nationally, according to the Department of Transportation.

        “The customer demand for this particular destination has been enormous,” Gary Marsh, president of ATA Connection, said.

        The airline is offering initial fares as low as $69 each way to Chicago and Charlotte, N.C.; $79 each way to Washington-Reagan National; $89 each way to Orlando; and $109 each way to San Francisco and Phoenix. The initial sale fares end June 30.

— James Pilcher

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