Monday, June 03, 2002
Financial services firm puts name on stadium
The Associated Press
PHILADELPHIA Lincoln Financial Group, a financial services firm with headquarters in downtown Philadelphia, will pay $139.6 million for the right to name the Eagles' new stadium Lincoln Financial Field, The Philadelphia Inquirer reported.
The Eagles will receive annual payments of just under $6.7 million over 21 years. The team will use the money to finance its share of the $512 million stadium, which is scheduled to open next summer in South Philadelphia near the site of the Eagles' current home, Veterans Stadium.
Jon A. Boscia, chief executive officer of Lincoln Financial said the stadium deal was part of a campaign to boost the company's name recognition.
The deal also includes signs in the stadium, suites at home and road games, tickets for the Super Bowl and Pro Bowl, commercial time on the Eagles' preseason game broadcasts and TV shows hosted by coach Andy Reid and quarterback Donovan McNabb, and information kiosks in the stadium.
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