Cincinnati.Com
NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help
Currently:
53°F
Mostly Cloudy
Weather | Traffic
The Enquirer
HOME
NEWS
ENTERTAINMENT
SPORTS
REDS
BENGALS
LOCAL GUIDE
MULTIMEDIA
ARCHIVES
SEARCH
 
 TODAY'S ENQUIRER 
 Front Page 
-- Local News 
 Sports 
 Business 
 Editorials 
 Tempo 
 Home Style 
 Travel 
 Health 
 Technology 
 Weather 
 Back Issues 
 Search 
 Subscribe 

 SPORTS 
 Bearcats 
 Bengals 
 High School 
 Reds 
 Xavier 

 VIEWPOINTS 
 Jim Borgman 
 Columnists 
 Readers' views 

 ENTERTAINMENT 
 Movies 
 Dining 
 Horoscopes 
 Lottery Results 
 Local Events 
 Video Games 

 CINCINNATI.COM 
 Giveaways 
 Maps/Directions 
 Send an E-Postcard 
 Coupons 
 Visitor's Guide 

 CLASSIFIEDS 
 Jobs 
 Cars 
 Homes 
 Obituaries 
 General 
 Place an ad 

 HELP 
 Feedback 
 Subscribe 
 Search 
 Newsroom Directory 




 
Sunday, June 23, 2002

Nostalgia alert


Baby boom strikes TV, cars

map
        We may be tubby and going to Botox parties, but by gosh we baby boomers can take pride in the fact that we have nice wheels. Familiar wheels. Wheels like the ones we drove when we didn't have to wear seat belts, when our fathers still thought that the most dangerous thing about a car was its back seat.

        We like being in our peak earning years, but we love remembering how it felt to be young. Sir Paul is 60 and married to somebody who could be our daughter, but we remember when we could applaud him wildly without the threat of flogging ourselves to death with our own upper arms.

        And we'd like to be reminded of those days as often as possible. Vintage VW Beetles were hot in the summer and cold in the winter. Clumsy to drive with no pickup, they were Mr. Toad's Wild Ride on the highway. But most boomers either had a Bug or wanted one. So now, we can buy a new one with air conditioning, a heater that works, leather seats and a price tag about 2,000 percent more than the 1949 model.
       

Muscle cars

        Boomers don't care. We stood in line when PT Cruisers first came out, paying thousands of dollars over sticker price. Because these sedans look like Dad's car.

        Detroit noticed.

        The 2003 Mercury Marauder will be arriving at dealerships this month. USA Today called it “an evil-looking, asphalt-wrinkling sex machine” meant to remind us of the muscle cars of the early 1960s — not incidentally just about the time the first round of boomers were getting their driver's licenses.

        New/old GTOs, Thunderbirds, Nissan Z cars all are headed to market. We are going to get the cars of our youth. Updated, of course. AC. Sound systems. Seat belts. Hey, we're not fanatics. We may be shopping for memories, but we like our creature comforts.

        Getting our attention is almost as good as hitting the lottery, because we buy in vast quantities. My generation of 78 million people born between 1946 and 1964 is old enough to be wistful about the past and flush enough to try to get it back.

        You know you qualify “if you've begun to wonder why your gums recede, if you have Tums in your pocket and Mylanta in your drawer, and you have your proctologist's phone number on speed dial,” according to Mary-Lou Wiseman, who has chronicled the boomer coming of age for several women's magazines.

        “After the age of 30, the brain loses about 100,000 neurons a day,” she told me on a trip to Cincinnati a few years ago. “These nerve cells tend to take the car keys with them and leave important things behind, like the words and music to the "Mickey Mouse Club Song.'”

        Once we find those car keys, there's nothing we like better than climbing behind the wheel and turning on the oldies station — celebrating the things we can remember. This fall, “new” television series will include The Twilight Zone, Family Affair and Dragnet. More than 7.8 million viewers tuned in every week to see Ozzy Osbourne. Of course, that was on MTV. Boomers probably were not among his biggest fans.

        When our fan belt is slipping, we'd rather not know.

       E-mail Laura at lpulfer@enquirer.com or call 768-8393.

       



Why visit now? It's 'God's time'
Hot day, free soda: A pop-ular calling
Mission starts with message to delinquents
Praying, 2,000 surround Paul Brown Stadium
Career rescuers in high demand
Excessive force lawsuits lingering
Settlements in wrongful death suits involving law enforcement
Blessing asks God for safe season for fleet
CPS might spend $700K on nurses
Family, friends light candles for missing girl
Obituary: Urban Cappel, founded party-goods store
Over-the-Rhine plan irks advocates for poor
Sheriff plans to run in '04
Tristate A.M. Report
BRONSON: Drug Traffic
HOWARD: Some Good News
- PULFER: Nostalgia alert
SMITH AMOS: Calming hearts Traumatized preschoolers find haven
Hillsboro teen killed in wreck
200 hit by heat at Tritt concert
Healing is goal of leader
Accusers must name names, judge rules
Bourbon is 'in,' some say, and Ky. hopes to capitalize
Music festival draws 10,000-plus to Tenn.
Priests less likely to offend again

 

Latest Headline News
Updated Every 30 Minutes
AP TOP HEADLINE NEWS

Iraqi Official: 150,000 Civilians Dead

Sen. Allen Concedes Defeat in Virginia

Bush, Pelosi Hold White House Talks

Massive Recall of Acetaminophen Underway

Mubarak Warns Against Hanging Saddam

Bolton Unlikely to Win Senate Approval

AP: Startling Findings in Tillman Probe

Ed Bradley of '60 Minutes' Dies at 65

U.S. Rises in Auto Reliability Ratings

49ers Look to Relocate New Stadium



Cincinnati.Com
Search our site by keyword:  
Search also: News | Jobs | Homes | Cars | Classifieds | Obits | Coupons | Events | Dining
Movies/DVDs | Video Games | Hotels | Golf | Visitor's Guide | Maps/Directions | Yellow Pages

  CINCINNATI.COM  |  NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help


Search | Questions/help | News tips | Letters to the editors | Subscribe
Newspaper advertising | Web advertising | Place a classified | Circulation

Copyright 1995-2007. The Cincinnati Enquirer, a Gannett Co. Inc. newspaper.
Use of this site signifies agreement to terms of service updated 12/19/2002.