By Bruce Schreiner
The Associated Press

LOUISVILLE, Ky. - For the Republican faithful on his holiday list, David Von Savage browsed an online store devoted to George W. Bush.

His enthusiasm spurred a buying spree costing him a couple thousand dollars.

The GOP chairman in Cape May County, N.J., bought party workers mugs, hats, cufflinks, money clips and tote bags - all emblazoned with references to "W."

"Since it's Christmas time, as a chairman it's a good idea to give something to the base of the organization that has some meaning," Mr. Von Savage said.

In a society that showcases its favorite sports teams, celebrities or hobbies on clothing and other paraphernalia, the George W. Bush Online Store takes that trend to another level.

The Bush store offers about 60 products - from baby bibs to silver tumblers - that show support for the 43rd president.

Its creator is Ted Jackson, a Louisville businessman, GOP marketing maven and campaign manager to U.S. Rep. Anne Northup, a Republican who recently won her fourth term in a Democratic-leaning district.

"We like to show and display what is important to us," Mr. Jackson said.

"It's a badge that people wear."

The Bush store offers a range of merchandise lines meant to appeal to professionals and the "hard hats" Mr. Bush refers to in speeches. Some products look ahead to Mr. Bush's expected re-election campaign in 2004. Others cater to those who aren't even old enough to vote.