By Cliff Peale
The Cincinnati Enquirer

Watch Procter & Gamble Co. stock this morning after the company increased its profit forecast for the quarter ending March 31.

P&G said after the market closed Monday that earnings per share before restructuring charges would increase 13 percent to 14 percent compared to the same quarter last year. Previously, 13 percent was the upper ceiling.

Sales estimates remained the same, up mid-single digits before foreign exchange.

It's the sixth straight quarter that Cincinnati-based P&G, maker of brands including Bounty, Pantene and Iams, has increased its quarterly estimates before the quarter ends. Chairman and chief executive A.G. Lafley and chief financial officer Clayton Daley will discuss the company's prospects with Wall Street investors this morning in New York.

P&G's stock price increased $2.10 per share to $85.50 before the market closed.