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Sunday, April 20, 2003

Dealing Cincinnati a winning hand


Queen City comes up aces with great attractions

By Ray Cooklis
Cincinnati Enquirer

It may seem the deck is stacked against Cincinnati with the legacy of the riots, a continuing boycott, nagging development woes and losing ball teams. But perhaps it's time to quit fretting and play the strong hand we've been dealt.

If the U.S. military can use deck of playing cards to help soldiers identify the "most wanted" Iraqi leaders, why can't Cincinnati turn that concept into a positive?

If we're looking for a marketing "hook" to attract tourists and conventions, how about a deck of Cincinnati playing cards touting 52 of our area's greatest selling points?

As you can see from this page (PDF file, 436k), the Queen City has more than a few aces up her sleeve.

The Greater Cincinnati Convention and Visitors Bureau has launched a $145,000 ad campaign keyed to our $2 billion in new attractions, using the tagline "New York. New Orleans. New Cincinnati." (See editorial) That's a nice idea, but as we've pointed out, maybe we ought to stop defining ourselves in terms of other cities.

Besides, Cincinnati is much more than some expensive new stadiums and museums. It has a wealth of history, culture and class, plus vibrant diversity and unique quirks.

This is who we are. This is what we have. Deal us in.

We could have picked another 52 attractions and still had plenty to spare - and that's just the point. Cincinnati arguably has more cultural, civic and lifestyle assets than any other American city its size. Period. Other cities may out-market us, out-glitz us and out-hustle us, but they can't trump us.

Disagree with our choices. Pick your own. Whatever suits you.

But the message ought to be as winning as a royal flush:

Cincinnati. We're playing with a full deck.




EDITORIAL PAGE
Dealing Cincinnati a winning hand
Cincinnati: Image boost needed
Holy Week: Holy Lands
Lucasville: 10 years later
The disabled often offer spiritual gifts
Bob Dylan changed rock music with Music Hall act
Readers' Views

 

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Jim Borgman is The Cincinnati Enquirer's Pulitzer Prize winning editorial cartoonist.
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