Sunday, June 8, 2003

Who is Gen X?



They ask each other where they were when the Challenger exploded instead of when Kennedy was shot. Their wars were primetime TV events, not causes for protest marches.

They're the generation born after the end of the post-World War II baby boom. There's no official definition - most references begin with births in 1965 and end in the late '70s or 1980.

The book Generations by Neil Howe and William Strauss called them the 13th Generation or 13ers - counting from the early colonial era.

"Generation X" was first used in the 1960s in a book predicting that people coming of age in the late 20th century would be apathetic and materialistic. The term was popularized by Douglas Coupland as the title of his 1991 novel, Generation X, whose characters were underemployed, overeducated, intensely private and unpredictable.

Today, Gen Xers are coming of age and winning new adjectives: creative, independent, entrepreneurial. An eclectic group, they despise most labeling - including the term Gen X.




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