Tuesday, September 23, 2003

UC changes curriculum for first-year study



By Cliff Peale
The Cincinnati Enquirer

About 400 freshmen at the University of Cincinnati's Lindner College of Business will start today studying a specific Greater Cincinnati company.

In a change to its Introduction to Business course taken by all freshmen, the college will divide students into 16 teams, each assigned to a specific company.

They'll study the company's finances, operations, strategic plans and customer relationships, said Mary Gorman, director of freshman studies at the Lindner school. Previously, students didn't start field studies or concentrate on a specific company until their junior year.

UC joins a national trend where business schools are getting students involved with real-life companies as soon as possible. At Xavier University's Williams College of Business, for example, officials are talking with local corporations about actually conducting coursework at company offices.

"The trend is to give them some experience before their junior year," Gorman said. "These guys are coming out of high school with a background in business. The typical intro to business course is kind of boring for them."

The program will continue through March.

The companies include: Convergys Corp., U.S. Bancorp, Cintas Corp., Fifth Third Bancorp, Frisch's Restaurants Inc., Cincinnati Bell Inc., American Financial Group Inc., GE Aircraft Engines, Delta Air Lines, Federated Department Stores Inc., Johnson & Johnson, Procter & Gamble Co., E.W. Scripps Co., Toyota Motor Manufacturing North America, Kroger Co. and Cinergy Corp.

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E-mail cpeale@enquirer.com




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