Saturday, September 27, 2003

Don't sit still, motivator tells entrepreneur expo

By Jeff McKinney
The Cincinnati Enquirer

CARTHAGE - Entrepreneurs who offer consumers exceptional products and services at below-market prices will be big winners in an ever-changing business climate, a top motivational speaker says.

Using a mixture of anecdotes and witty quips, Ron Archer said successful businesses also will be those that make employees feel important, exceed clients' demands and have a clear vision to grow their company and keep it profitable.

What: Second Annual Greater Cincinnati and Northern Kentucky African American Chamber of Commerce Business to Business Power Networking Breakfast & Expo Conference.
Why: Increase the visibility and opportunity to do business with minority-owned businesses.
Who: About 45 booths representing minority-owned businesses, including information technology firms, public-relations companies, carpet-cleaning services, printing companies and insurance companies.
When: 10 a.m. to 2 p.m. today. Free and open to the public.
Where: Este Conference Center, 6270 Este Ave., Carthage.
More details: Visit
Archer is founder and chief executive of The Damamis Institute, a Maui, Hawaii-based leadership, effectiveness and organizational institute.

He also is managing partner at Archer and Associates, a Cleveland-based organizational development, training and consulting firm. Archer has provided leadership development for players and coaches in the National Football League. His clients also include major Fortune 500 companies.

He was in town Friday to speak to more than 220 minority-owned business and community leaders at the second Annual Greater Cincinnati and Northern Kentucky African American Chamber of Commerce Business to Business Power Networking Breakfast & Expo Conference.

In today's business world, filled with everything from increasing competition and consumers that are more demanding than ever, Archer said businesses cannot rest on laurels.

Archer relayed powerful stories of how he overcame some personal challenges, and he offered those in attendance insight on how to set themselves apart from competitors and become more effective.

"One of the greatest barriers for future success for any organization is past success," he said.

"Yesterday is the tomb of time, and tomorrow is in the womb of time."

He listed some things that business owners should consider for growth:

• Become extremely customer-centered. Live for your customers and give customers delight, not just satisfaction. Give customers more than what they ask and exceed their expectations.

• Treat employees with dignity and respect, and make them feel important. "Value them as human beings, not human doings."

• Be persistent and resilient about making a deal happen, even if things don't always go your way.

Icy Williams, associate director of supplier diversity at Cincinnati's Procter & Gamble Co., said Archer's talk was powerful and inspirational.

"He told us what things we need to do to not only to meet the customer's needs, but exceed their needs," she said.

"You should strive for offering products and services that's over and beyond anything else that your client is used to, and then be prepared to go and provide that service."


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