Saturday, September 27, 2003

What's the buzz?


Business profiles magazine's forte

The publisher of Cleveland magazine will unveil a quarterly Cincy Business magazine starting in December.

Great Lakes Publishing, which also publishes Cleveland Business and Ohio Business, will concentrate on business profiles. It already has a potential base of about 15,000 readers through deals with local chambers of commerce and home builders groups, chairman Lute Harmon said.

"We found that in the cities we're not in, we're getting interest in business profiles and stories that are more local than statewide," Harmon said. "The type of business stories we do are mainly profiles on people and companies. People really want to know who's doing what."

Harmon compared Cincy Business to the "People magazine of business."

The magazine will use mostly freelance writers, but is working to hire a local editor, he said. Chamber members and home builders will get copies with their memberships, he said.

Staff report



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What's the buzz?