Tuesday, September 30, 2003

Companies think pink to fight breast cancer

By Samantha Critchell
The Associated Press

There are plenty of worthy charitable causes out there and the fashion and beauty industries support many of them with special fund-raisers and promotions, but breast cancer research just might get the most support.

October is Breast Cancer Awareness Month and store shelves will be lined with special products in pink - the signature color of the cause - that aim to raise the profile and, more important, money for the search for a cure.

Avon, which during the past decade has given $250 million to breast cancer research and care organizations worldwide, is one of the leaders of the movement. This year, the new Avon Breast Cancer Crusade products are an umbrella, and a cosmetics case with a renewable lipstick inside.

"Our new Crusade products are valuable additions to our collection, which raise funds to provide access to care for medically underserved women, including minorities, and those without adequate insurance," says Avon Foundation president Kathleen Walas in a statement.

Other products donating proceeds to breast cancer charities during October include:

• Italian luxury goods maker Salvatore Ferragamo is selling limited-edition "pink ribbon" bracelets with a pink leather strap and brushed silver-finish clasp. The piece, which benefits the Susan G. Komen Breast Cancer Foundation, also can be worn as a choker.

• New Balance offers sneakers with an embroidered pink ribbon and a warm-up jacket in white, black and pink, also with an embroidered ribbon. These products also benefit the Komen foundation.

• Tweezerman adds a pink ribbon to its best-selling "slant" tweezers to raise money for CancerCare.

• Figleaves, an online lingerie retailer, worked with British lingerie company Beau Bra to create a collection called Grace to raise money for the Komen foundation.

• Estee Lauder's Elizabeth Pink lipstick is named for company spokeswoman Elizabeth Hurley and was created to mark the 10th anniversary of the Breast Cancer Research Foundation.

• Bliss, the spa and beauty products company, is donating 20 percent of the retail price of all its long-lasting lip tints to Gilda's Club New York City, a cancer support community named for comedian Gilda Radner.

• L'Occitane's new room spray blends rose, pepper, roseberry and vanilla to raise money for the Komen foundation.

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