Thursday, October 2, 2003

Dido wants to thank record buyers a second time



By David Bauder
The Associated Press

[IMAGE] Dido performs at the Union Square Virgin Megastore in New York City.
(Associated Press photo)
| ZOOM |
No one, including her music producer brother, paid much attention to Dido when she made her first album.

Twelve million copies later, the British singer-songwriter has replaced obscurity with the pressure of proving that she's more than a one-time sensation who owes her success to an Eminem sample.

Her followup album, Life for Rent, hit stores Tuesday. It was an important day for Dido and her record company, Arista, which is eager for a big seller over the holidays in a year of slumping music sales.

Dido's boss ratchets up the pressure even more.

"We firmly believe we have maybe the best lyric writer in the business today," says Antonio "L.A." Reid, Arista president. "I would challenge anybody to write as well as her in modern music."

Dido Armstrong, the 31-year-old daughter of a poet and a publisher who uses her first name professionally, returned to the same British studio to make the new album. She worked again with her brother, Rollo, a member of the group Faithless.

Putting pressure on herself

"It took a lot of the paranoia out of it, really," she says. "Obviously, I put a lot of pressure on myself because I wanted to make it great and not disappoint people."

"I just want to make a great, classic pop song."

Her first album, No Angel, was recorded between 1996 and 1998. Dido sneaked into the studio, often late at night, when her brother wasn't working on his own material or the studio wasn't booked.

No Angel was en route to modest success in the United States, and hadn't even been released in Europe, when Dido received an unexpected package in the mail.

It was from Eminem. One of the rap star's friends had heard Dido's song "Thank You" in the movie Sliding Doors. Eminem sampled a portion of the song for the chorus of "Stan." He wanted Dido's permission to use it.

Dido was thrilled. She figured it would make her hip among her friends. She had no problem giving the OK, and even acted in the "Stan" video as Eminem's pregnant girlfriend.

No one could have anticipated that music fans - millions of them - would be so intrigued by the six lines of "Thank You" in Eminem's song that they would buy Dido's own disc.

"Any way that people hear music, it's good, and if it's on a quality track like 'Stan,' even better," Dido says. "If it had been something really (lousy), I'd probably feel worse about it, but it was a great, great track. I felt like I was part of something special."

Some skeptics might wonder, however, if the Eminem connection put an asterisk on her success. After all, friends and neighbors in Britain couldn't even buy Dido's record until after "Stan" became a hit.

"If I felt like people had been disappointed when they bought the album - if they bought it because of that - then maybe I'd feel as if I had something to prove," she says. "But I didn't get that feeling."

Reid also rejects the idea that Dido's success wasn't her own.

"How many times does an artist get sampled and that sample turns into 12 million sales?" he asks. "That never happens."

If it did, Reid said, then Earth, Wind & Fire would be at the top of the charts.

Great lyrics, hip sheen

Life for Rent follows the same blueprint as Dido's first album: strong, singer-songwriter era tunes with a touch of electronica that creates a hip sheen.

The title refers to following your dreams, instead of drifting through life waiting for something to happen. She knows from experience: Dido had set aside her musical ambitions to work as a literary agent in her mid-20s. Even her brother had urged her not to give up her job.

The experience helped her appreciate success, in a way she might not have if she were 21. "I've really enjoyed success," Dido says. "It has made my life unbelievable. I'm living this amazing life that I never thought would happen."




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