Friday, October 17, 2003

What's the buzz?

P&G promotion has Liberty link

Procter & Gamble Co.'s Folgers coffee is aiding the campaign to reopen the Statue of Liberty.

The statue in New York harbor has been closed since the terrorist attacks of Sept. 11, 2001, because of security concerns. After taking the ferry from Battery Park, visitors can only circle the perimeter of the island where the statue stands.

Supporters are trying to raise $5 million for new security, fire and emergency systems.

Contribute through, said Jim Hartung, brand manager for Folgers at P&G's downtown offices. Also, P&G will donate 25 cents toward the campaign for every coupon redeemed from a June promotion and will donate $1 for every foil seal returned from its new plastic canisters.

There are more than 2 million of the canisters in circulation, Hartung said.

"This is something new for us," Hartung said. "Really, we're just trying to get the word out to the public that there is this crying need out there."

Cliff Peale

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