Sunday, November 30, 2003

FYI for our readers


A week of debuts kicks off

By Brian Schwaner
Enquirer Business Editor

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Good morning and welcome to a new Business section of The Cincinnati Enquirer.

Starting today, readers will find added emphasis on entrepreneurship, investing, personal finance, the economy and workplace and technology issues that define our region as a place in which to live, work and do business.

As business editor I assure you the Enquirer reaffirms its commitment to provide the leading report on local business in the region. But this section also will offer more coverage of news and issues that touch the daily lives of readers throughout Greater Cincinnati.

The first phase of these changes will be implemented during the coming week; others will be added from time to time. They include:

• An emphasis on people. In Sunday Business, a new feature, Look Who's Talking, offers insights into the personal and professional lives of local business people. Told in a breezy question-and-answer format, Look Who's Talking puts the spotlight on the people who are shaping the future of Greater Cincinnati. In addition, the Making It column of promotions and hirings has been renamed Business People. The column will continue to appear on Monday, and a promotion or hiring will be spotlighted on the Business section front each day from Tuesday through Saturday.

• A deeper perspective. Also debuting today is Queen City Rewind, a look at the business highlights of the week in Greater Cincinnati and Northern Kentucky. On the Business page on Tuesdays through Saturdays, a new feature, The Bottom Line, will provide a digest of regional news and financial capsules designed to give the reader quick information on key investment indicators.

• Business moves on Monday. As part of the newspaper's overall remake, Business on Monday will appear inside the A section. You'll still find John Eckberg's insightful column, Daily Grind, to help you get your workweek started.

• The section will be easier to find on Tuesday. Reflecting the newspaper's enhanced commitment to business and financial news, Business will appear as its own section in Tuesday editions.

• Tuesday becomes Tech Tuesday. As the Enquirer expands its coverage of local high-tech companies and personal technology, Business will focus Tuesday on innovators, their gizmos and how they affect our lives. The section will be bolstered by the addition of E-Tech, which formerly appeared in Tempo.

• The stock and mutual fund tables are changing. In editions of Tuesday through Saturday, the New York, American and Nasdaq stock listings will be consolidated in one table to present the most active stocks alphabetically, regardless of exchange. You'll also note that additional data is presented on each stock. The mutual funds table has been revised to reflect the funds with the largest net asset values. Also, additional data is presented on each fund to provide more insight. You'll see additional information on commodities and reformatting of market indexes and commentary to present a comprehensive report of the day's financial markets.

To keep you up to date on the changes, an FYI box will appear each day this week on the Business section front to highlight the added features or stock and mutual fund table changes for the day.

The Enquirer believes these changes are solid steps forward as we deepen our commitment to our readers. However, a newspaper is a living document, and we must improve every day. To do so, we need your feedback. Let us know about issues we should be covering or news we are missing in your community. What's important to you as a consumer of business and financial news? E-mail your comments to business@enquirer.com or write to me at 312 Elm St., Cincinnati, Ohio 45202. Your thoughts will be gratefully accepted, and your suggestions will be strongly considered.

E-mail bschwaner@enquirer.com



Playing the Career Game
PR firm bolsters services
Integrated but still independent
FYI for our readers
Look Who's Talking: Kathy Beechem
Queen City Rewind
Steak n Shake increases stake after shake-up
Don't let fear block change
Business notebook
Tristate business notebook