Trista Rehn, star of The Bachelorette, will marry Ryan Sutter this weekend in Palm Springs, Calif. And though the ceremony, due to be broadcast Wednesday, will surely be a soft-focus paean to love, bidding for the right to cover the nuptials has been fierce. Offers from People and Us Weekly have pushed the price of an exclusive to $500,000, the New York Daily News reports.

The recent wedding of Carmen Electra and Dave Navarro showed how far Us will go for matrimonial minutiae. According to a source, reporter Tina Dirmann was ejected because "she told security she was an invited guest and that her last name was 'Sampson.' "

An Us Weekly spokesman says, "She was asked to leave the wedding, but she did not use a different name."